Virtue Signaling, Marketing, and Brands

Virtue Signaling:

Noun: *The action or practice of publicly expressing opinions or sentiments intended to demonstrate one’s good character or the moral correctness of one’s position on a particular issue.*

We all have come across this. The person who will not buy brand A or Brand B because of how they treat employees. Worst, the company moved their factories abroad, and they subcontract to corporations…