Propaganda is Failing

I admit, Russian channels have felt a tad on the slow motion the last few days. It’s like everybody is waiting for orders. Or everybody is waiting for something to happen and has no idea how to respond. However, there is also a feeling that people are no longer buying it, which matters.

I also wonder if many of the remaining subscribers to the Z channels are those of us in the West monitoring them. Or is it the core of a group of Russians who want to believe? But I thought it was very significant because we have seen this. The last time Russia collapsed, trust in official media dropped precipitously. So here we are:

Russians stopped believing in military propaganda. Z-channels are losing subscribers en masse, and political talk shows are losing viewers

One of the main results of 2023 was a growing distrust of propaganda, We Can Explain found. Residents of the country are less and less interested in Solovyov’s programs, Z-channels on Telegram are losing subscribers, and the main propaganda sites are losing their audience.

👎 The rating of Vladimir Solovyov’s show fell by one and a half times. By the end of 2022, the top 100 most popular programs in Russia (audience 4+ according to Mediascope) included 5 propaganda talk shows, and the highest was “An Evening with Solovyov”: 14th place with a rating of 3.6%. A year later, Soloviev…